The Valentine day celebration have been around in Malaysia for such a long time. Its a good time to spend the extra effort to show how much I love someone special. Yes, prices of flowers can triple or more in price but that is part of commercialism. So, I left out the flowers and spent on a SPA at Sri Dewi. My Muslim friends explained that they cant celebrate cause it if a Christian celebration and that it leads to sinful activities. See The New Straits Times on " Valentine's Day 'haram in Islam'